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How to Make a Photo Book

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Artifact Uprising photo book and cup of coffee next to keyboard

We all have a story to tell. Those stories are the reason behind every photo book. And while creating an album can seem a little daunting, taking that first step is the only thing standing in your way. Here, we'll break down how to make a photo book, so you can celebrate your favorite moments, create truly one-of-a-kind gifts, and give meaningful stories permanence — all through print.


Step 01

Create a Gallery

With any of our photo books, you'll need to add your photos to a gallery first — either in your "My Account" dashboard or within the project editor itself. To make things a little easier, try creating the gallery in your account before starting your project.

Curating the photos you upload can be one of the more time-consuming pieces along the way, but it doesn't have to be. We even put together a little guide that shows you how to organize photos on a regular basis. It takes just a handful of minutes each week, but can save you hours when it's time to create your book!


Step 02

Choose Your Book

Every story is different and deserving of its own approach. The way you tell it, and the book you tell it in, is all up to you. Doing a little research can help you find the album that's most suited to bring your unique vision to life. Just take a look through our photo book comparison guide, while asking yourself some of the following questions:

How many photos do I have?

If it's many, you may want to opt for either our Hardcover Photo Book or Softcover Photo Book, both of which can hold up to hundreds of pages of photos.

Is this a book I want to hand down?

Heirloom photo books like the Layflat Album and Signature Layflat Album are handcrafted to hand down, using time-honored binding techniques and elevated materials that make sure your story lives on.

Is this for a specific occasion?

Many of our photo books are also memory books, specially designed to celebrate the micro-moments that make milestone occasions so memorable. These include the Wedding Layflat Album, Hardcover Travel Photo Book, and more.

What kind of cover or binding do I want?

From premium linen-bound books, to full-cover photo dust jackets, and even unique die-cuts, each album exterior makes a statement in its own way. Asking yourself which you'd most love to see on your coffee table can narrow down the search quite a bit.


Customizing Your Book

Once you've chosen your book, it's time to customize it by selecting color, size, and more. We love coordinating the exterior with some of the tones that run through the photos inside — or, for coffee table books, coordinating with tones in the room. (Pro tip: If you're going to display it on a shelf, do a quick measurement to make sure it's going to fit.)

And don't worry — if you change your mind while you're building your book, you can switch these up while you're in the editor. The only thing you won't be able to change is the type of book — which is why the previous step is so important!



Step 03

Get to Know the Editor

Once you've given your book a name in the editor, it's time to explore some of the tools at your storytelling disposal. (Pro tip: Don't forget to hit preview every once in a while to get a sneak peek your work!)

The "Images" Tab

Add photos to your book, upload photos while in the editor, and find all of your galleries here.


The "Layout" Tab

Choose the types of layouts you want to add to your pages here.


The "Text" Tab

Customize your text styling and placement here. (Note: This tab only appears when you're working with a text or hybrid layout.)


The "Customize" Dropdown

Change the color, size, and other elements of your book here.



Step 04

Lay It All Out

Creating the interior of the book is the true heart of telling your story. It's where you'll have the most options to play with — which, as far as we're concerned, makes it by far the most fun. (Other than finally holding that book in your hand, of course!)

Start With Autofill

If all those blank pages seem a little overwhelming, that's where "autofill" can come in handy. Just click the button to have the editor take a first pass at filling your pages. It's easy to change the order of pages or placement of photos once they're all in the book.


Choose & Change Layouts

When you're playing with layouts, there are a few tried-and-true tips that translate well to just about any photo book. We'll dive into some of those in the next step! We also have plenty of photo book layout ideas if you're in need of inspiration.


Hide & Sort Photos

With up to 300 photos in a given gallery, it can be a little tough to sort through what you have and haven't used already. Try clicking the "hide used photos" box to keep things clean and easy to peruse. Sorting your photos by date taken, date uploaded to gallery, and name can also help order images in ways that make them easier to work with.


A Note on Editing

If you haven't already edited your photos in another program, try bumping up the brightness just a touch to bring out their best in print. Your photos may print a little darker in your book than they look on the screen, so this simple step can help images translate to print more seamlessly. (Pro tip: Check out our guide to editing photos on iphone for help with any pre-project editing.)



Step 05

Bring the Story to Life

As you're putting your story in print, a few tips can go a long way in helping you craft a unique and visually compelling narrative.

Set the Scene

Try starting your book with a big statement image that really sets the scene for the rest of your book.


Add Variety to Your Layout

Add a little variety to your layouts by switching them up or changing the positioning. For instance, a trio of square photos running across the left page can be a great way to convey motion or a series of events. Plus, it sets you up perfectly to place a large concluding image on the right.


Go Big With Beautiful Images

Let beautiful images stand out by giving them the full-page treatment. In Layflat books, you'll be able to create two-page panoramic spreads where awe-inspiring landscape photos and heartfelt snaps alike can feel right at home.


Play With Color, Tone, & Texture

Layered beneath the story you're already telling, coordinating elements of color and texture in your photos can create a visual substory that speaks to the eyes.


Use Text to Tell the Story

From captions that mark the date and location to dedication pages that make gifts all the more meaningful, text can play an important role in personalizing albums and preserving details.


Focus on the Meaningful

At the end of the day, that which is meaningful is that which matters most. Don't stress perfection — you simply can't go wrong if you focus on those photos that fill you with joy.



Step 06

Create the Cover

Saving your cover until the end can make this step a lot easier. By this point, you'll know how the story took shape and what photo sums it all up the best. If your album doesn't have a cover photo, then your work is already half done — just give it a name.

Naming your album can be the hardest part. so there's no shame in keeping it simple. Think: year, month, people's names, or places. Or, give it a little extra color by bringing in anecdotes, humor, or an inside saying. You might even try asking yourself what you would call it if the story was a novel. And if you're stuck, you can always use our cheat sheet of photo album title ideas. It's filled with dozens of ideas for each book type.


Step 07

Put It in Print

Email Yourself a Proof

Once your book is finished, don't forget to email yourself a proof before adding it to your cart. It's an easy way to see what the final version will look like in print and spot any snafus that might have been overlooked in the editor.


Don't Forget to Duplicate

Want to try laying your album out a few different ways before you make a final decision? That's where duplicating your project can save you from backtracking. Instead of erasing all the work you've already done, you'll simply create a copy you can edit, experiment with, and compare.






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