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5 Creative Trends
You'll See Everywhere
In 2025

contents

01 80’s Opulence
02 Scrapbook Core
03 Lofi Imperfection
04 Hand Craft
05 Earth to Tones
We love the start of a new year. It is an invigorating season marked by anticipation, fresh starts, and for our Creative Team, space to explore what is happening in the world of design, decor, and the arts. Every January, we put our heads together to analyze the shifting creative movements and hash out the year’s latest and greatest. Through equal parts data-driven research and industry insight (with a dash of intuition), we bring our list of trends to life. And for the first time ever, we want to pull back the curtain and share this list with you. From a shady color story taking shape to a nostalgic throwback (or two), here’s our snapshot of what’s to come in 2025.

01

80’s Opulence

Martinis and steakhouses and suits, oh my! The 80s are back, baby. We’ve seen this trend reveal itself in small doses (eh em, the veined marble and chrome takeover of 2024), but you will witness its resurgence in bigger and bolder ways this year. Boxy car body styles, bold pops of color, iconic watches, and private clubs… the hallmarks of 80's glitz and glam are about to make a serious comeback.
“The excess of the 1980s, with its maximalist styling and rampant consumerism, was undoubtedly a decadent time for fashion…” -Vogue
“The excess of the 1980s, with its maximalist styling and rampant consumerism, was undoubtedly a decadent time for fashion…” -Vogue

02

Scrapbook Core

In an age where anything is possible and everything is accessible at the tap of a button, a universal sense of nostalgia is taking root — a desire to ground ourselves in the present and get back to the basics. Enter: Scrapbook Core, an open invitation to let your imagination run wild. Creative, deeply personal storytelling and self-expression are at the heart of this movement, where the only rule is there are no rules.

Whether reaching for an old-school scrapbook, a trendy junk journal, a pinboard, or a digital collage to bring our visions to life, we are all on the same page about one thing: It’s time to unplug and connect with our creative side.

03

Lofi Imperfection

It’s time to embrace the magic of the medium, with all of its imperfections. Whether film grain, blurry movements, or natural soundscapes of a place, brands and creators are leaning into the attainability and authenticity of the moment. So let your inner perfectionist go, and let the dissonance speak to you. 
“The excitement of grainy film, of bleached-out black and white, is the excitement of witnessing events too momentous for the medium assigned to record them.” – Brian Eno
“The excitement of grainy film, of bleached-out black and white, is the excitement of witnessing events too momentous for the medium assigned to record them.” – Brian Eno

04

Hand Craft

With oversaturated markets, the constant inundation of ads, and the overnight surge of AI, humans are on the hunt for substance. We want to invest in items that ultimately hold a story — items that will offer some sort of visual representation of our own stories. Artisans will be in high demand this year, and products that display evidence of dexterity, attention, and care will reign supreme.

05

Earth to Tones

After the all-white aesthetic of the early 2000s and the reverberations of a global pandemic, things are warming up. Rich earth tones will dominate the color story of 2025 in response to our craving for the familiar and comfortable.

Think mocha, chocolate brown, black cherry, and emerald green. Coined “design carbs” by Artlist Design Lead Noa Messer, the shift will reveal itself through cocooning color palettes, layered materials, and textural elements that provide deep, emotional nourishment.