In 2004, as a recent college graduate, Co-Founder Jenna Walker found spending money was hard to come by. Her husband Matty was getting his elementary teaching license and they lived paycheck to paycheck, finding happiness camping almost every weekend. Rafting down the Green River that summer, a family of otters followed them for five days. Jenna struggled to get a good picture of them; she was determined to come home from that trip and learn how to use a real camera. However, funds were short–and saving for such a toy was going to take time.
Three days after this trip, Jenna told her father-in-law that she wanted to learn photography. The next day he found a camera sitting next to a dumpster in a shiny metal case–lenses and all. The abandoned camera — it turns out — had once belonged to a local hospital. No longer a part of their inventory, they said it was theirs to keep.
One year later, Jenna quit her job to become a professional photographer. Six months later her sister Katie and husband Matt joined her.
It's something we kept coming back to — ‘What are we leaving behind?’
Together they worked as professional photographers for 8 years — making permanence of experiences that move minds and hearts. As one click of the shutter turned to another turned to hundreds of thousands of photos, they realized their documented lives were sitting on phones and computers with no true place to live on As Jenna explains: “It’s something we kept coming back to — ‘What are we leaving behind?’
This question spiraled into experiments that included baking photo books in their oven and eventually into dreams of a photo book business.