This Year's Biggest Trend"
Back in January,
our team predicted
that analog living would emerge as one of the defining cultural
shifts of 2026. Halfway through the year, that prediction feels less
like a trend and more like a response to modern life.
People are craving experiences that are tangible, intentional, and real. Film photography is resurging. Scrapbooks and journals are replacing endless virtual mood boards. Museums, bookstores, and coffee shops are becoming sources of inspiration again. Offline, it turns out, is becoming the new online.
At its core, analog living is about participation. It's choosing activities that require time, effort, and authorship over passive consumption. It's creating something instead of simply scrolling past it. And for us, few practices embody that mindset more naturally than returning to the age old act of printing photos.
People are craving experiences that are tangible, intentional, and real. Film photography is resurging. Scrapbooks and journals are replacing endless virtual mood boards. Museums, bookstores, and coffee shops are becoming sources of inspiration again. Offline, it turns out, is becoming the new online.
At its core, analog living is about participation. It's choosing activities that require time, effort, and authorship over passive consumption. It's creating something instead of simply scrolling past it. And for us, few practices embody that mindset more naturally than returning to the age old act of printing photos.


















